pay per click advertising online advertisingAnyone who's got a web site on the Internet that must be paid for should look into doing some kind of online advertising to help defray the costs of putting up a web site. You could try banner advertising for some other company or service, or if people visit your web site because of its content, then you might want to think about pay per click advertising. How does it work, you ask? It's surprisingly simple. You make an arrangement with another company or vendor to put a link to their web site on your existing web site. Every time someone clicks that link to visit the affiliated site, you get paid. Pay per click advertising doesn't pay a lot per click, but if you have steady traffic to your site, pay per click advertising can really pay off.