Internet advertising includes many types of online media, like banner ads, pop up and pop under advertisements, and pay per click advertising. Of them, pay per click is probably the most effective because people would rather click on what interests them rather than have a pop up appear in their screen out of no where. Banner ads are also more effective because they, too, are not as intrusive as the pop up or under advertisement.

Pay per click advertising on the Internet has been around for quite some time, so many of the quirks have been worked out. Google and Yahoo have the largest market share for pay per click advertising, and the ad campaigns can be efficiently managed by users. These pay per click advertising campaigns work, too. Many companies use them to get their website on the first or second pages of Google or Yahoo, and pay premiums to be able to. The more you pay, the higher your position in the list of paying advertisers on their pages. If you or your company has the budget for them, pay per click advertising campaigns are well worth it to build awareness and sales to your web site.