Modern pastors, even stars like Joel Osteen, who ramrods the biggest megachurch in the U.S. and has a massive following of TV viewers, may need to turn to Internet marketing advertising to help spread the word. However, using cheap Internet advertising to promote a particular religion may have the effect of cheapening the value of a certain faith even as it disseminates the message to incredible numbers of potential congregants. Pastors who use discount online advertising to spread the Word, run the risk of having people tune out their message in the same way that people tune out radio and TV advertising and those annoying popup ads and banner advertising on the Internet. What does it matter what message you're spreading or attempting to spread, when your potential consumers treat it all as background noise? So even if you've got the best Internet advertising company in the world promoting your megachurch, you may just be wasting your money at the same time you're contributing to the pervasive media overload our society is suffering from.