When the internet was young and people wanted to figure out a way to make money, the first form of marketing that came around in big popularity was banner advertising. Back then (mid 90's), banner advertising was the number one way to make money on your site. Nowadays, it's still popular though there are other methods for marketing.

So what is banner advertising? Really, it's just what it sounds like - a banner.

Your website is your little piece of the pie out of the internet. When you advertise on it, you are using that space to draw attention and sell that attention to companies. That is the basic principle of any internet advertising campaign - whether it is old or new it will always be the same.

With that said, banner advertising is basically having a banner that markets one thing or another appear on your site. At first they were just solid pictures, but now banners all have links to them (so by clicking you go to the other site it is linked to, which earns the owner of the site money per click) and are usually animated rather than still.

So, if you own a website - check out banner advertising as a possible strategy to increase your income. It's simple, easy and a good start into the world of internet commerce.