Pay per click advertising is a marketing strategy where you bid on an ad placed on search engines where people click on the ad and come to your site. For example, you bid $0.15 for the pay per click ad and your bid is the highest, you'll be placed highest on the list. If one hundred people click on the ad, you will owe $15.00.

Many companies use this pay per click advertising to get visitors to their site. This is a message from many internet marketing companies as a way to get increased traffic to your site. Will it work? It would all depend on the relevance to the search the person is doing as to whether or not your ad will come up.

If you want to look professional, banner advertising is probably not a good idea, unless it's your banner advertising on someone's site that links to your site for people to purchase a service or product.