Of course it does!

Look, truth is people are visual creatures and respond much more to visual/moving media than to stationary text like a link. Reading is a learned behavior, but looking is innate - just be aware of that. Innate things are much stronger and simpler, and they make the sale quicker because people don't have to think.

And that's why banner advertising works.

Banner advertising has been one of the earliest forms of advertising on the internet. It's a simple idea - take a piece of the space (like renting land in real estate) and advertise your product. But now banner advertising has gone ahead and made some really neat improvements by allowing people to interact with the banner by playing games or whatever else. This visual interaction sucks people in and it gets them involved in what you are doing - then going to see your product is not a very hard step to do once you get them curious.

Give the monkey some salt and it will lead you to water - this has been a trick used for thousands of years in many cultures.